Who owns upromise

The El Segundo-based Prodege acquired its fourth company in the last 13 months as it seeks to dominate in the digital rewards program space and strengthen its consumer analytics business. The owner of consumer rewards site Swagbucks and MyPoints picked up Upromise Inc, an education-saving rewards business owned by Sallie Mae, giving it a foray into credit cards and helping the company build its consumer data business. Terms of the deal weren't released. The Massachusetts-based Upromise provides a cash-back rewards program linked to plans, an investment tool that provides tax breaks for college savings.

The product has , members, many with a linked credit card that will be handled in partnership with Barclays. The addition also adds an important demographic to their million people that have signed up for their products, college-bound families. About half of Prodege's business is based in its analytics of consumer behavior, the other half is its consumer facing rewards programs that direct shoppers to certain brands.

Swagbucks, for instance, works directly or indirectly with about 3, merchants, including names like Amazon and Walmart. Landing access to upwardly mobile families makes the product more appealing to brands and could help their analytics side. In addition, Prodege's receipt scanning solution and browser metering capabilities provide an understanding of panel members' online and off-line purchasing history. Our partners will also benefit greatly from access to another consumer audience with the exceptional quality and service that they are accustomed to from Prodege'.

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